True Cowboy Tyson Durfey has done it again!!! After making the Wrangler National Finals in 2007, Tyson has shown that he is here to stay with his now fourth consecutive qualification. Durfey has placed in the top 10 for a number of years and in the top 5 in 2009 when he placed 3rd in the world Tie-Down Roping competition. He achieved a personal best by placing in seven of the ten rounds furing his 3rd qualification in 2009.

This year he comes into the NFR in 7th place in the world standing, not far behind the contestants ahead of him on the earnings board. Trevor Brazile leads the pack with over $142,000 in earnings, but that won't take the rest out of the race. Tuf Cooper is hoping to win his first world title this year and he sits approximately $35,000 behind the legendary Brazile. A few good rounds could change the game significantly. Tuf isn't alone though with his brothers just behind him in the hunt with Clint Cooper in 8th and Clif Cooper in 14th and premiering in his first NFR competition. The Cooper family is well represented at the finals and be sure to watch as they all put on a good showing.

True Cowboy Tyson Durfey has been staying strong through the summer months leading up to the Wrangler National Finals Rodeo in Las Vegas this December. With an average win at Days of '47 Rodeos in Salt Lake also placing second in round. Nampa gave Tyson another boost with a 4th place finish.

With some big rodeos on the horizon Tyson has several opportunities to move up in the world rankings. The end goal is a world championship for this talented cowboy. Follow all the action and receive up-to-date information on Tyson as he pushes hard to finish the year strong and start off the National Finals in a favorable position to potentially take the world title.

Take a look around the New True Cowboy website! Be sure to check out all the athlete bio pages, sponsors, marketing, and how to sponsor an athlete! One of the great features of the new site is that it's also apart of the 5 Star Unplugged site so viewers can get great information in one spot regarding rodeo, music, sports, talent, leaders, and business.

True Cowboy is proud to welcome Professional Tie-Down Roper Tyson Durfey to the True Cowboy Team. Check out his profile and his website to chat with him.

A special congrats to Tyson for his big win at the St Paul Rodeo in Oregon over the 4th of July run! Tyson is currently ranked 7th in the world standings after Cowboy Christmas and holding strong.

A special thank you to all of our supporters and sponsors! The athletes and True Cowboy truly appreciate the loyalty and support!

What makes a great athlete and how do they overcome adversities to reach success?

~Quotes of Inspiration~

“Good work habits help develop an internal toughness and self-confident attitude that will sustain you through every adversity and temporary discouragement.” ~ Paul Fleyer

"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will." ~ Vince Lombardi

What is the true definition of self-confidence? Where does it come from? How do we create a solid self-confidence in this ever changing world that is constantly battles with you and who you are? Each day is a battle to the finish of who will come out on top, what makes those successful athletes tick everyday when it comes to their self-confidence and or self-worth?

The dictionary puts it plainly by stating that self-confidence is confidence in oneself and in one’s powers and abilities, Merrian-Webster. It’s also commonly defined as the sureness of feeling that you are equal to the task at hand. This sureness is characterized by absolute belief in ability. Nepoleon Hill, Author of The Laws of Success explains that “You can do it if you believe you can!” The thought that maybe if you believed that the unimaginable can happen it would.

Letting go of all the insecurities and just believing in something positive would attract that very supreme event, moment in time, and feeling that would be remembered for a life time.

The action hasn't stopped for a minute in Houston for the Houston Rodeo & Livestock show. Every year the top 50 rodeo athletes in the world look forward to their time to compete in this monumental rodeo. A championship win at Houston gives an athlete a likely ticket to the Wrangler National Finals. To be a champion here means the world to these athletes and it also comes with a big paycheck. Not only do they win go round money but the $50,000+ purse makes an athlete want to show up with your "A" game.

Tyson Durfey started his super series with a bang! With a time of 9.9 to win the first round of his series. The second round was solid landing him in 4th place with a time of 10.4. Round three wasn't what Tyson wanted to get done with a time of 13.3, but it was strong enough for third place in his series with an aggregate time of 33.6.